Six exploration prepositions ended up determined to facilitate the investigation of purchaser Angle persuasion dependant on the literature. On top of that, variables for instance advertisement excellent, demographic discrepancies, along with the technological context of VR and AR advertisements can aid central route persuasion, whilst supply credibility, social presence, and information content in VR and AR ads were being identified being the persuasion elements beneath the peripheral route.
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Compose a summary for senior internet marketing leaders of these findings within the persuasive character of VR and AR video clip commercials.
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